Privacy Policy

Who we are

AnniversaryIdeas web site is owned and operated by Beacon Support Services Ltd (BSS). At BSS, we care about your privacy. We will never share your personal identifying information with any third party unrelated to fulfilling your order. We will also only share the minimum information necessary to fulfil your order.

Questions regarding this statement should be directed to:

Beacon Support Services Ltd.
3 Eddington Road, Bracknell, England
RG12 8GF

Registered as a company in the UK under Number 370 4617  UK Tax Registered under number 720 6163 66


Telephone: +44 1344 420936

BSS will correct all errors or wrongful actions arising in connection with the privacy policy.

Our website address is:

How We Use your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
  • Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.
  • Comply with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.
  • Consent means where we have obtained your agreement to process your personal data. Consent must be freely given, specific, informed and be an unambiguous indication of your wishes for us to process your personal data (this may be collected by you ticking a box). Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending marketing material to you via your select medium. You have the right to withdraw consent to marketing at any time by contacting us.

What personal data we collect and why we collect it:

  • Products you have viewed We’ll use this to show you products you’ve recently viewed
  • Location, IP address and browser details(such as type and version) We’ll use this for purposes of estimating taxes and shipping as well as fraud prevention.
  • Shipping address So we can estimate shipping before you place an order or to send you the order.

When you place an order for an item (including guest checkout)

We’ll ask you to provide

  • Your name,
  • Billing address,
  • Shipping address (if different to billing address),
  • Email address,
  • Credit card/payment details

Optional account information

  • Username,
  • Password,
  • Phone number.

We’ll use this information to:

  • Send you information about your order
  • Respond to your requests, including refunds and customer services requirement.
  • Process payments and prevent fraud
  • Comply with any legal obligations we have, such as calculating taxes and identifying all goods bought and sold.
  • Send you marketing messages, if you choose to receive them and we choose to send them.
  • Account creation We will store the above information, which will be used to populate the checkout for future orders and provide active customer service options such as discounts, coupons, online order updates and provide you the ability to track orders. We generally store information about you for as long as we need the information for the purposes for which we collect and use it, or we are legally required to keep it. For example, we will store order information for up to 7 years for tax and accounting purposes. This includes your name, email address, billing and shipping addresses items purchased, costs and taxes paid.
  • Comments and Product Reviews When you leave comments on the site we collect the data shown in the comments form, your IP address and browser detail to help defeat spam, aid its detection and ensure pages are formatted to the technologies you use.
  • Media If you upload images to the website, you should accept that uploading images with embedded location data (EXIF GPS) included will be available publicly. Other Visitors to the website can download and extract any location data from images on the website.

Contact forms and Product Personalisation Details

When you provide other people’s Personal Data

If you provide other people’s personal data for a personalised gift we will process this Customer Content (which may include Personal Information) as a data processor on your behalf. Under EU law, you are the data controller of the Customer Content, and as such you are responsible for complying with applicable data protection laws in respect of the processing of Customer Content and the lawful instructions you give us.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites may receive your IP address however we do not supply any other information to make you identifiable as a natural person.

These websites may collect data, use cookies, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that service, if so their privacy policy will cover this embedded content.


We use cookies and Web Beacons on our web site to store text on the device you visit us from for the following purposes:

  • For Security and anti-spam purposes
  • To tell if you’ve visited our site or page before
  • To allow Google to measure what technologies access our site
  • To anonymously tell a partner site that you came from us
  • For social media sites to interact with you

Your permission to do this is required.

Please see our Cookies Policy Page for full details


We use Google analytics to measure (anonymously) the devices used to visit our site, from where and what pages are accessed so that we can monitor, review and hopefully improve the services to our visitors.

If you want to opt out of Google Analytics recording your device details, visit the Google Analytics Opt-out page and install the add-on for your browser.

This option will take precedence over any setting for Google Analytics on our site.

or Click here to opt-out of Google Analytics


Third party vendors, including Google, use cookies to serve ads based on a visitor’s previous visits to our website or other websites.

Google’s use of advertising cookies enables it and its partners to serve ads to visitors based on their visit to our site and/or other sites on the Internet.

Users may opt out of personalised advertising by visiting Ads Settings.

Whilst we do restrict some third party vendors and advertising networks, not all are.

If you wish to opt out of personalised advertising networks cookies please visit  and set your preferences.

Who we share your data with

We share information with third parties who help us provide our orders and store services to you

We do not handle payments directly on our site and these are handled by our payment processors

We only share your data with specific companies involved in the supply chain for your particular product, for example if you order a personalised ceramic item we will share only enough of your data with our Potters to complete the order.

We use Royal Mail to dispatch all our stock orders and some personalised gifts, their Privacy Policy has been checked and is warranted as suitable.

How long we retain your data

If you leave a blog comment or product review, they and their collected data are retained indefinitely or until the product is discontinued or initial blog post deleted. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website, we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (with the exception they cannot change their username whilst their account is active). Site administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Additional information

Any successor to all or part of our business.

Where permitted by law, we may give a successor your information to use for the purposes set out in this Policy – and we may also give a potential successor this information – but only where we have taken reasonable steps to ensure the security and confidentiality of that information.

How we protect your data

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

What data breach procedures we have in place

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

What third parties we receive data from

We receive payment confirmation details from our Payment Processor

What automated decision making and/or profiling we do with user data

We use Geolocation technology to limit sales to territories we do business in, this is based on IP addresses only.

Our Payment Processors use profiling for Fraud Prevention. All PayPal transactions are subject to the PayPal Privacy Policy.

Partner Sites

We use Stripe for payment, analytics, and other business services. Stripe collects identifying information about the devices that connect to its services. Stripe uses this information to operate and improve the services it provides to us, including for fraud detection. You can learn more about Stripe and read its privacy policy at

All PayPal transactions are subject to the PayPal Privacy Policy. Service

Polyfill Service provides snippets of code, called “polyfills”, that allows websites to provide a consistent experience across different browsers. When you load a web page which uses Polyfill Service, your browser will download any polyfills required to present the web page successfully in your browser. This Service is referred to as “Polyfill”.

What information do Polyfill collect for the Service?

The Service is a hosted instance of software known as Polyfill Service.

In order to provide the polyfills, the Service receives from your browser certain technical information including:

  • browser details;
  • connection details (such as your IP address which can identify your approximate location and/or name of your ISP);
  • the URL of the web page which has made the request to the Service.

They use that information to determine which polyfills are required by your browser. They then retain only the following information:

  • the domain of the web page which has made the request to the Service;
  • the user agent string for your browser;
  • the set of polyfills that were requested by the web page.

The information they retain cannot identify you.